Centre for Enterprise hosts free Google Masterclass

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Google Digital Garage trainers will be sharing tips on how small businesses can get the most out of their web presence.

The Centre for Enterprise at MMU is hosting a free Google Masterclass on Thursday 24 March. The half-day (9am-1pm) event, titled ‘How to tell your story and reach new customers online’, will see Google Digital Garage trainers presenting two separate sessions. There will also be question and answer sessions and a chance to network.

Exploring how to make your website stand out across all platforms, the four-hour event will look at content creation, analytics and key aspects of digital marketing.

“First and foremost this masterclass is aimed at small business owners, who are looking to explore digital channels to growing their business,” explains Kathryn Young, the centre’s head of marketing.

Actionable advice

The event is part of the Centre for Enterprise’s monthly Masterclass series and the emphasis is on practical, actionable advice.

“As with most of our masterclasses, we are hoping that our business owners will gain some practical tips that they can take away and immediately apply to their day-to-day business,” says Young. 

“In the first session we hope that businesses will see the importance of making their website stand out with rich content, as well as understanding how to measure their success with analytics and adjust accordingly. 

“The second session is more about how to reach new customers online; hopefully, business owners will try out a couple of the techniques mentioned in the session.”

This is, of course, a Google masterclass (other search engines and global digital businesses do exist) and as Young explains, central to the information the trainers will be sharing is the idea of making the most of this “vast tool”.

“The reason Google is so effective is due to the sheer size of its reach, its extensive information, convenience, personalisation of information and versatility,” says Young. “Google has enabled small businesses to display a ‘shop window’ internationally.”

The Google Masterclass takes place 9am-1pm, Thursday 24 March, MMU Business School, Lecture Theatre G.26. For more details and to register, visit the masterclass Eventbrite page