Apadmi director to give masterclass in winning clients

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Howard Simms will be sharing his experience of building long term success and winning clients at app developers Apadmi.

The next event in the MMU Centre for Enterprise Masterclass series sees the director of app developers Apadmi sharing his business growth journey.

Billed as a masterclass on ‘building long term success and winning big clients’, Howard Simms, CEO of Apadmi Ventures, will be talking about the challenges this Manchester-based company has faced while providing tips on how to secure big business contracts.

With clients including BT, Lexus, The Guardian and the BBC, Simms has led the company through a period of rapid growth that has seen Apadmi receive a number of industry awards.

These include App Developer 2014 at the Appsters awards – at the time, Simms quipped, “In the app world, this is the equivalent of winning the Premier League!” – and Large Digital Agency of the Year at the Northern Digital Awards 2016 in January.

Perfectly positioned

“Howard is perfectly positioned to share the lessons of growing a small business whether that be in the digital sector or elsewhere,” believes John Williams, marketing and communications officer at the Centre for Enterprise.

“Howard has been a major driving force behind Apadmi’s success. Their track record of rapid growth, overcoming potential challenges and outcompeting more established companies to win contracts for household brands, is truly inspirational.”

Simms recently accepted the role of visiting entrepreneur with the Centre for Enterprise and has strong links with MMU, which supported him at Apadmi as part of the Goldman Sachs 10,000 Small Businesses programme.

With the Masterclass series primarily aimed at small business owners, Simms’ insight into how a young company like Apadmi took on more established rivals to win major contracts should be relevant to SMEs across all sectors.

Masterclass: Building Long Term Success and Winning Big Clients with Howard Simms, Tuesday 26 April 2016, Manchester Metropolitan University Business School, 9.30am-12.30pm, £10. Book your ticket here